Why Social Media Giveaways are Great for Brand Identity


WP Greet Box icon
Hello there! If you are new here, you might want to subscribe by email or subscribe to the RSS feed to be notified of updates to our blog.

One of the most memorable social media giveaways in recent months involved a football game, an insurance company, a likeable actor and $1.5 million. As Business Insider explained, Esurance aired the first Super Bowl ad after the game, and had “The Office” star John Krasinski explain that the money they saved by not running the commercial during the game totaled over one million dollars, which the online car insurance company chose to give away to one person who tweeted #EsuranceSave30. Not surprisingly, there was a flood of tweets by social media hopefuls, and for a short while, the Esurance hashtag spread like wildfire.

The promotional giveaway certainly grabbed people’s attention, with Business Insider suggesting that Esurance may have won out over other companies for Super Bowl social media supremacy. Some businesses may salivate at such an opportunity to promote their brands so grandly in one fell swoop, but the truth is that most companies don’t have $1.5 million in the bank, let alone that much to save and subsequently give away. Fortunately brands don’t need such extravagances. Rather, Esurance’s move should be taken as a cue to the potential value of social media giveaways for the development of brand identity, as well as an opportunity for businesses to learn how to adapt such strategies to their own situation.

Why Social Media Giveaways are Great for Brand Identity

Social Media, Supply and Demand

Social media is now a widely accepted form of marketing, and businesses would be remiss not taking advantage of it. Business 2 Community offered some eye-opening statistics indicating as much, including:

  • 86% of marketers agree that social media is important for their business; (tweet this)
  • 92% of consumers trust social media recommendations more than any other kinds; (tweet this)
  • 74% of marketers noted an increase of traffic after a minimum of 6 hours per week tending to a social media presence. (tweet this)

The value of an online brand is clear. The subsequent issue for companies is how to develop that brand successfully. Unfortunately, many businesses assume that fruitful social media campaigns start and end with signing up to a number of social media sites and blanketing the Internet with content. The truth is that they require plenty of work and a firm understanding of consumers’ online expectations.

“Marketing managers need to accept that the public has the upper hand and then find a way to fit in rather than trying to control things,” Business 2 Community wrote of navigating the world of social media.

For marketers, that means starting with a solid product or service and learning how to promote it effectively in the chaotic, brand-filled world of the Internet.

Helpful Strategies

While many successful brands seem to have wildly different approaches to their online presence, they often follow similar strategies. According to Inc. Magazine, a business’ authenticity, responsiveness, sensitivity to consumers’ desires and the ability to tell stories instead of just selling product all help to create a better brand identity. Another is free stuff. That includes webinars, white papers and other kinds of valuable content. The tactic may also apply to promotional giveaways.

By using social media as a platform where consumers can stand to gain something every time they visit a business’ page, companies set themselves up as a way station for valuable product within the industry, meaning potentially higher online traffic. These giveaways may be large, like Esurances’, or small, such as coupons or promo items. Regardless of what route a business takes, they should rely on more than just giveaways to build their brand recognition. While great giveaways can draw consumers to a site for a short while, there should be thoughtful, engaging content that makes them want to continually return. As such, giveaways can be helpful for developing a brand, but it shouldn’t be the only aspect to that identity.

Do you need help with Social Media Management for your business? Contact Us for a free quote!

 

About the author: David Parker is the Director of Ecommerce at Myron Corporation, a company specializing in promotional products and business gifts. He is a web marketing professional with many years of B2B experience in small businesses and large corporations.

Win a WordPress Theme for your Website or Blog


Do you have plans to create a new WordPress website — or redesign your current WordPress site? If so you just might be in luck because I’m hosting a giveaway. You can enter to win a WordPress theme for your website or blog! Keep reading to learn how to enter the giveaway.

Win a WordPress Theme

THE PRIZE:
A premium template from TemplateMonster, a US-based template selling company.

THE WINNERS:
There will be 3 winners and each winner will get a template of his/her choice. There are more than 1,900 WordPress themes on templatemonster.com – and many of them are responsive. So go ahead and visit templatemonster.com to find the template you’d like to win.

DATES:
All entries must be received by February 10, 2014.
3 winners have been chosen and were contacted on February 11, 2014.

HOW TO ENTER:
There are 2 steps you need to do in order to enter this giveaway:

  1. Enter your name and email address in the form below.
  2. Then leave a comment at the bottom of this post and let us know which TemplateMonster theme you’d like to get. For example, your comment can be as simple as “I want to win template #48165”.

 

Please keep in mind:

  • Only one entry per person is allowed.
  • Three winners will be drawn at random from all entries received by February 10, 2014 and will be notified via email. Make sure you use your valid email address when you submit your entry as it’s the only way we can contact you if you win.
  • When you signup for this giveaway, you will also be subscribed to our email newsletter. We hope you find our newsletter helpful to your business; but if you don’t — you can always unsubscribe at any time by clicking on the Unsubscribe link in our newsletters. (Just make sure you don’t unsubscribe before the winners are announced, or you won’t be notified if you’re a winner!)
  • Your email address will never be disclosed or sold to any third parties. Your personal information is only used for contacting you.

Good luck everyone!

Free Pinterest Buttons – Winter 2014 Colors


Free Pinterest Buttons - Winter 2014 Colors

Free Pinterest Buttons – Winter 2014 Colors

Here’s another freebie for your blog: 10 Pinterest Buttons in winter colors! The buttons come in both a solid version and a semi-transparent version in 5 different colors from this winter’s PANTONE Fashion Color Report Collection. (In case you missed it — we also have Free Pinterest Buttons in Summer colors too!)

The dimensions of each button are 57 pixels x 57 pixels. And they are in PNG file format.

You can use these buttons in two different ways:

  1. To link to your Pinterest account, so your website visitors can follow you on Pinterest
  2. As a hover button on your blog images, so your website visitors can easily pin your images. Here are directions for how to do that:

To download these free images, simply fill out the form below. You will then receive an email with a link you need to click on to confirm your email address.

In addition to receiving the free Pinterest buttons, you will also automatically be signed up to receive our email newsletter. We hope you find our newsletter helpful to your business; but if you don’t — you can always unsubscribe at any time by clicking on the Unsubscribe link in our newsletters. (But we’ll hate to see you leave!)

Social Media Automation: Making it Work for You


Social Media Automation Small business owners know that time is a precious commodity. It’s easy to feel overwhelmed at the thought of managing social media campaigns alongside everything else. Social media automation can help.

The return on investment from social media activity also can be hard to identify. Yet don’t write it off too quickly. Some of the benefits of a strong social media presence are less obvious, but can still give your business a boost.

Social Media’s Hidden Advantages

In the first place, social media can help get the all-important search engines to notice you exist. These all pay close attention to social signals in their quest to deliver search results that best meet searchers’ needs. Anyone can self-promote, but genuine enthusiasm from web users is hard to fake.  If something is receiving social recommendations such as shares, likes or +1 votes, this is a good indication that they’re producing quality content.

However, people can’t promote what they don’t know about.  An online presence on a variety of social media sites helps both humans and search engines to associate your brand with a particular service or product. For the search engines, the benefit comes from being seen to be relevant, which boosts your chances of ranking well in your niche. For consumers, it’s all part of building a reputation as someone who can fill a specific need.

Never underestimate the power of a customer’s voice. Today’s web users research products and companies online before deciding who to trust with their business. What others say about you online can carry a lot of weight, particularly with younger consumers. BazaarVoice research found that 51% of them put more faith in the opinions of other web users than they do in those of people they know.

Satisfied clients or helpful members of your network can even end up actively promoting you. 53% of Twitter users, for example, will at some point recommend a product or business provider. Word-of-mouth referrals not only boost your reputation, but can result in potential customers visiting your website or getting in touch. Since higher traffic sites rank better, even visitors who are just looking can be valuable.

Getting More for Less

While social media does need you to be ‘social’, there are ways to make routine tasks easier. A lot of time can be taken up with creating content that will interest your readers, for instance, but you can also add value by sharing other interesting or useful content from others in your field.

Being active across different sites doesn’t have to be time-consuming. With a single WordPress plug-in you can automatically post to a host of different social media accounts. The world’s most popular social networks are covered by the Publicize feature of Jetpack. NextScripts: Social Newtork Auto-Poster adds a variety of social sites to these, including Pinterest, LinkedIn and Reddit.

Make use of post scheduling on WordPress or Blogger and you can create your content when you want, even if that’s a month’s worth of posts in one go. The scheduler will take care of publishing it at whatever intervals you choose, giving you the advantage of regular posts. Apps such as Twuffer or FutureTweets work in a similar way for Twitter, while dashboards such as Sprout Social and HootSuite include scheduling for multiple social media accounts.

When Not to Automate

Nobody wants to network with a bot. Giving your social media presence a personal touch keeps it real. Get off to the right start by paying attention to your target audience. Make sure your content will appeal to your followers or serve them in some way. While this means keeping on top of trends in your niche or industry, add your own unique perspective. Approach it with the aim of building a brand, not being a clone of your competitors, and you won’t go far wrong.

Handpick the accounts you follow. It might seem simpler just to add everyone who follows or subscribes to your account, but this won’t benefit you. In many cases bots are being used in an attempt to manipulate real users into following back. Similarly, using tools to indiscriminately retweet or build your network can look spammy. Not only is that off-putting for your followers but sites such as Twitter or LinkedIn will put their own restrictions on your activity too.

Last but not least, take time to interact with your social network. Questions, problems and even compliments all offer opportunities to connect. The way in which you respond can say a lot about your company – and remember, on social media there are rarely just two pairs of eyes reading a conversation.

Letting tools and plug-ins do the routine work gives you more freedom to actively engage with customers. It’s an effective approach that can save time. More than that, you’ll come across as a business that cares, without becoming a slave to social media.

Do you need help with Social Media Management for your business? Contact Us for a free quote!


This is a guest post contributed by the founder of Lingo24, Inc., a provider of high quality website localization.

Branding Your Business Online: Common Mistakes to Avoid


When you are marketing online and getting more visible, you can’t forget that you are creating a brand for your business. Making the wrong mistake could end up risking your online presence, which will then risk your overall revenue. So, to make sure you don’t get into any trouble, we are going to cover some common mistakes that you should avoid when branding your business online.

Branding Your Business Online: Common Mistakes to Avoid

Branding Your Business Online: Common Mistakes to Avoid

Posting Irrelevant Content

If you have a blog and you start to see your content getting mixed up and random things are being posted, you are going to need to take a step back and get back on track. Posting irrelevant content might seem like it is a good idea to attract different types of audiences, but will that traffic be worth all of the trouble? Attracting an audience that doesn’t like your niche or your regular content won’t help your business grow or your conversion rates, and the traffic will only be short term. Your loyal viewers and customers will also be displeased because if they are with you due to your specific niche, they won’t want to see anything else.

Changing Your Public Image Multiple Times

If you started branding yourself in a certain way, and you decided to change it a few months later, all of the work you originally did was pointless. It takes a long time to get a public image, so if you keep changing it, you will never achieve your goals. Your customers won’t know what your company is all about and it looks as though your company doesn’t know what it is doing.

Being Nonresponsive

If you are worried about ruining your business’ brand, then you should definitely make sure to respond to your customers as soon as possible. Your customers have so many ways of contacting businesses nowadays, so make sure you are available to them. Use social networking sites, e-mails, comments, reviews, and anything else that may have some customer interactions.
As a business owner, you are probably aware what effect a bad review can do to your brand. It is important to be involved with big review sites, such as Yelp.com, to keep track of what kind of reviews you get. If you receive a bad one, you will at least be able to defend your business or provide a solution to the problem.

Posting Content That Isn’t Valuable

Using low quality content to promote your business will provide you with some low quality results. If someone that has never heard of your business before reads some content that is presented by your company, then you could predict their reaction. If the content is bad, then they will associate that with your business, which they will also think is bad.

Use the best content that you are able to come up with. If you don’t create content, then make sure to hire someone that knows what they are doing and knows how to appeal to your target demographic.

Not Using any Social Media

Social media is a must for all businesses. There are so many incredible benefits that come along with branding on social media sites. You will be much more visible, have more chances to convert new customers, and gain authority within your niche. It shouldn’t be put off, the sooner you get involved with these sites, the faster you will see results. Results don’t happen overnight so you will need to plan to be involved for awhile. Once you start to see what kind of results come from social media, you will wish you would have started earlier.

Offending Your Viewers

One thing that you may not even realize you are doing is offending the people who are looking at your content. If you are involved with social media or have daily posts on a blog, then you should know exactly what is being posted. As an owner, you might have someone managing your online marketing efforts, so you need to make sure they understand never to post anything that could be considered offensive. There have been plenty of businesses that accidentally said something wrong or provided offensive content that has haunted them and hindered their success.

This is a guest post contributed by Ness on behalf of MakeAWebsite – a web hosting comparison website giving users an idea of how the top hosts perform. They provide reviews on the top performing hosts including www.webhostinghub.com.

How to Verify Your Website or Blog on your Pinterest Account


If you have an account on Pinterest, you can verify your website or blog on your Pinterest account. But before I show you how to do that, you might want to know why you should do that! When you verify your website:

  1. Your Pinterest account is marked with a checkmark which displays next to your website on your profile page and below your name in search results. This increases your credibility (always a good thing!).
  2. You get access to Pinterest analytics. (Yay!)

How to Verify your Website or Blog on Pinterest

Note: The following instructions will work for most websites and blogs. However, if you have a Blogspot blog, please follow the instructions in the “How to Verify your Blogspot Blog on Pinterest” section below.

  1. Login to your Pinterest account.
  2. Click the “Edit” (pencil) icon underneath your profile at the top.
    verify-website-pinterest (Or you can click on your name in the top right corner, click on Settings in the drop-down menu, and then click the “Edit Profile” button.)
  3. At the bottom of the window that appears, enter your website address and click the “Verify Website” button.
    Verify Blog on Pinterest
  4. Click the “Download Verification File” button – and save the file to your computer.
    Verify Pinterest Website
  5. Keep your browser window open – as we will be returning to this window after the following step.
  6. Use FTP (or the File Manager in your web hosting account’s control panel) to upload the file to your website. You want to upload it to the root of your website. Usually this is the “public_html” directory; but in some cases it might be named “www” instead. If you’re unsure, just ask your web hosting provider.
  7. Now go back to your browser window and click the “Complete Verification” button.
  8. You should now see “Site Verified” next to your website address. Click the “Save Profile” button and you’re all set!
    Pinterest Site Verified
  9. You should now see a checkmark next to your website address in your profile (and in search results!)
    verify pinterest blog

How to Verify your Blogspot Blog on Pinterest

The steps for verifying a Blogspot blog are different than for other websites.
NOTE: This requires editing your Blogger template. Before proceeding with the instructions below, I recommend that you backup your Blogger template first!

  1. Follow steps #1-3 above.
  2. Click “Verify with a meta tag”
    verfiy blogspot blog in pinterest
  3. Copy the code that appears in the How to verify box.
  4. Open a separate browser window and login to your Blogger Dashboard.
  5. Click on Template and then Edit HTML.
  6. Look through your blog’s HTML code for the <head> section. (It will be near the top of your code.)
  7. Create a new line below the <head> line. And paste in the code you copied from Pinterest. Make sure you add the Pinterest code before the <body> section of your template.
  8. Click the “Save Template” button.
  9. Click the “Close” button.
  10. Go back to your browser window that you had Pinterest opened in. Follow steps #7-9 above.

Notes about Verifying your Website or Blog:

  • After you have verified your website or blog on your Pinterest account, you can remove the file (or the meta tag) from your website if you want to.
  • You can only verify a website on one Pinterest account. (If you have multiple Pinterest accounts, you can always remove the website from one Pinterest account and then add/verify it on your other Pinterest account.)
  • You can only have one website on your Pinterest profile.

Avoid Thin Content for Better Google Rankings


One of the best ways of figuring out if your site is up to snuff by Google’s standards is to think about what sort of service the search engine wants to provide for its users. If you want to find yourself in the top spot on the search engine results pages (SERPs), you have to make Google happy, and what makes Google happy isn’t that hard to figure out.

If you run a small business or are a marketer, it’s fairly likely that you also use Google in a personal capacity. When you enter a search query, you know what it is you want to get back, and that’s the same thing that everybody wants: results that point to valuable content that provide the information, products, or entertainment that satisfy your motivation for searching in the first place. Google’s an obsessive crowd pleaser, it knows what we want and it wants to give it to us.

Avoid Thin Content for Better Google Rankings

When it comes to content, what makes Google happy is rich, original, relevant, entertaining information. The company refers to content that fails to tickle it in its happy place as “thin content”.
There are numerous ways that content can fail to be acceptable to Google: it can be a duplicate of someone else’s content, it can be badly written with poor grammar and spelling, it can be stuffed with keywords; but thin content is specifically content that fails to provide added value for web users. Sites that are comprised mostly of thin content are at risk of manual penalties, which will push them far off the front pages of the search results. Google itself provides several examples of what it considers thin content.

  • Auto-generated content — This is content generated by scripts. It’s basically spam. Artificial intelligence is not advanced enough to produce content that is remotely readable, and anyone landing on a page of auto-generated content is not going to find much of value there.
  • Doorway Pages — Doorway pages usually contain slabs of badly written keyword-optimized text that exists solely to rank for a particular phrase before funneling users to a single destination. The content itself is usually of no value to readers.
  • Thin Affiliate Pages — If a site just takes affiliate network content and throws it up on the web with little or no added value, then there’s no reason that Google would want to rank the affiliate site instead of the source merchant’s site. There are many ways to create affiliate sites that do provide extra value: reviews for example, or curation sites like Brain Pickings.

If you take a step back from your site and put yourself in the position of one of the visitors you hope it will attract and ask the questions: “Is this visitor going to find anything here that they can’t find elsewhere? Does this page provide something of value for visitors?”, then there’s a good chance you’ll be able to answer for yourself whether the content is thin. If it is, you’ll need to create something richer and more useful, something that will make the visitor happy that they landed on your page. The way to Google’s heart is through its users.

To hear Google’s thoughts on thin content from the horse’s mouth, check out this video from Matt Cutts.

This is a guest post by Daniel Page. Daniel is the Director of Business Development for ASEOhosting, a leading provider in SEO hosting and multiple IP hosting. Check out all the services they offer on http://www.aseohosting.com/.

How to Add a Pinterest Hover Button to WordPress Blog Images


Want to make it quick and easy for your blog visitors to Pin your images? You can – by adding a Pinterest hover button to your blog images! A “hover button” is a button that appears when you put your mouse pointer over an image. Go ahead and test it out on this image below. Clicking on the Pinterest button that appears in the top right corner will allow you to pin this image to your Pinterest boards.

Pinterest Hover Button on WordPress

Here are the instructions for WordPress self-hosted (aka wordpress.org) blogs. For Blogger blogs, see this post: How to Add a Pinterest Hover Button to your Blogger Images.

Don’t want to tackle these updates yourself? I can help!

Add a Pinterest Hover Button to WordPress:

  1. Install and activate the “Pinterest Pin It Button for Images” WordPress plugin.
  2. To change any of the plugin’s default settings: select Settings > Pinterest Pin It in your WordPress Dashboard. I changed my content width to match the width of the area in my blog where my article content goes (excluding my sidebar). You can also select which types of pages and posts you want the Pinterest Hover button to appear on: Wordpress Pinterest Hover Button

Now view one of your blog posts and you should see a red Pin It button appear on top of your images when you put your mouse pointer over an image. You can call it quits now — or we can customize things a bit…

Use a Custom Pin It Image:

  1. Download a Pinterest Icon to your computer or create your own. (You can get Free Pinterest Buttons for your Blog here – and new winter colors here!)
  2. Upload that image to the plugin’s directory on your blog:
    /wp-content/plugins/pinterest-pin-it-button-for-images/
  3. Now you need to edit the plugin’s code so that it uses your custom image. In your WordPress Dashboard, select Plugins > Editor.
  4. In the top right corner, select the “Pinterest Pin It Button for Images” plugin from the drop-down list and then click the Select button. Then click on the pinterest-pin-it-button-for-images/ppibfi_pinterest.css file. Custom Image Pin It Hover for WordPress
  5. On the left side of your screen, you will now see the code for that file. Scroll down until you find this line of code: .pibfi_pinterest .xc_pin {
  6. Change the width and height values to match the width and height of your custom image. (Mine is 57 x 57.) And change the background-image file name from “ppibfi_button.png” to the file name of your custom image. (Mine is dk-pinterest-hover.png): Custom Pin It Hover Image in WordPress
  7. Click the “Update File” button to save your changes.

 Change the Position of the Pin It Button:

  1. You can also change the position of the hover image. Follow steps #3-5 above for using a custom Pin It image.
  2. Edit the top and margin-left values. By default the hover image will appear 5px down and 1px over to the left of the top right corner of your blog image. Increasing the top value will move the hover image down further and decreasing the margin-left value will move the hover image further to the left. (I changed my top value to 15px and my margin-left value to -15px.) Move Pin It Hover Button in WordPress
  3. Click the “Update File” button to save your changes.

Don’t want to tackle these updates yourself?

I can help! Simply click the “Pay Now” button below to pay via PayPal – or contact me for other payment methods. The cost is only $29 and you can use the default red Pin It button or a custom image. After receiving your payment I will email you to get your blog login details.

Add Pinterest Hover Buttons to My WordPress Blog Images: $29

How to Add a Pinterest Hover Button to your Blogger Images


Make it easy for your blog visitors to Pin your images — and add a Pinterest hover button to your Blogger images! What’s a “hover button”? It’s a button that appears when you put your mouse pointer over an image. Go ahead and test it out on this image below. Clicking on the Pinterest button that appears in the top right corner will allow you to pin this image to your Pinterest boards.

Pinterest Hover Button on Blogger

Here are the instructions for Blogger blogs. (This doesn’t work on Blogger’s Dynamic Views templates or on mobile templates.)

NOTE: This requires editing your Blogger template. Before proceeding with the instructions below, I recommend that you backup your Blogger template first!

Don’t want to tackle these updates yourself?  I can help!

  1. In your Blogger Dashboard click on Template and then Edit HTML.
  2. Scroll down to the bottom of the code and find this line:   </body>
  3. Copy this code from BloggerSentral and paste it into your template code right above the </body> code.
  4. Click the “Save Template” button.
  5. Click the “Close” button.

Now view one of your blog posts and you should see a red Pin It button appear on top of your images when you put your mouse pointer over an image. You can call it quits now — or we can customize things a bit…

Use a Custom Pin It Image:

Download a Pinterest Icon to your computer or create your own. (You can get Free Pinterest Buttons for your Blog here – and new winter colors here!) Then upload your image to an external website such as Photobucket (and skip to step #5 below) – or you can upload it right to your Blogger blog:

  1. Create a new post.
  2. Add your Pinterest icon to the post.
  3. Once you see the image in your post, click the HTML button (top left corner). Now you will see the HTML code of the post. Look for the image code. It will start with <img and will include src= followed by a URL in quotes, similar to the yellow highlighted line shown in the image below. (Click the image to view a larger version of it.) Copy the URL that is in the quotes after src= (see the red underlined text in the image below); this is the URL of your image.

    Custom Image in Blogger

    Using a Custom Image for Your Pinterest Hover Image in Blogger

  4. Do not publish this post. The sole purpose of this new post is to store your image on Blogger. I recommend saving the post as a draft just in case you forget the URL. However, you can delete this post if you want to, since the image will still stay on Blogger’s web server.
  5. Now go back to your template’s HTML code (Template > Edit HTML) and find this code:
    var bs_pinButtonURL = "http://3.bp.blogspot.com/-y3xzTGiGzH0/UK4XOaUpdaI/AAAAAAAADw8/Z1MH4Jr4Efo/s1600/pinterestx1_72.png";
    and replace the URL in the quotes (in red above) with the URL of your image.
  6. Click the “Save Template” button.
  7. Click the “Close” button.

 Change the Position of the Pin It Button:

By default the Pin In button will appear in the center of your image. If you prefer that it appears in the corner of your images instead, you can easily do that. Simply find this line of code in your template’s HTML code (Template > Edit HTML):
var bs_pinButtonPos = "center";
and replace “center” with one of these positions:

  • topleft
  • topright
  • bottomleft
  • bottomright

If you want to offset the Pinterest Button from the corner of your image so there is a little space between the button and the corner of the image, you can add some CSS code to the <head> section of your template (Template > Edit HTML):
.pinit-wrapper {margin:-10px;}
(The negative value for the margin pushes the button inwards.) For example, see the yellow highlighted code in the image below:

Adding Space Around Your Pinterest Hover Image in the Corner

Adding Space Around Your Pinterest Hover Image in the Corner

Don’t want to tackle these updates yourself?

I can help! Simply click the “Pay Now” button below to pay via PayPal – or contact me for other payment methods. The cost is only $29 and you can use the default red Pin It button or a custom image. After receiving your payment I will email you to get your blog login details.

Add Pinterest Hover Buttons to My Blogger Images: $29

How to Embed Facebook Posts on Your Website or Blog


A few weeks ago, Facebook announced that they were rolling out a new feature: the ability to embed Facebook posts on your website or blog. At first this feature was only available to a select group of news publishers, such as Huffington Post, CNN, and Mashable. But as of this week – it is now available to everyone – you and me included!

Embedded Facebook Posts display just like they do on your Facebook page, including displaying images, videos, hashtags, and text content. In addition, your website/blog visitors can interact with the embedded posts by:

  1. Liking or sharing the post – right from your website
  2. Liking the Facebook Page (or following the Facebook profile)
  3. Visiting the Facebook Page or Profile
  4. Adding a comment to the Post
  5. Viewing the Post’s comments and shares
  6. Embedding the post into their own website or blog. (Click the drop down next to the “Like Page” or “Follow” button to access the embed code.)

Feel free to try out any of these features on this embedded post:

Here’s How to Embed Facebook Posts on Your Website or Blog:

Note: Only public posts from Facebook Pages and Profiles can be embedded. To check if the post is public, look at the small icon next to the post’s date at the top of the post. If you see a globe icon, that means the post is public – and you’re good to go!

Embed Facebook Posts

Only public posts from Facebook Pages and Profiles can be embedded.

Click on the arrow icon that appears in the top right corner of the Facebook post. Then select “Embed Post” from the drop-down menu that appears.

Select Embed Post

Click the arrow in the top right corner of the Facebook post and then select “Embed Post”

A popup box will appear with the code to embed your post. Copy the code at the top of the box and paste it into your web page’s (or blog post’s) HTML code.

Code to Embed Facebook Posts

Copy the code to embed the Facebook post

A Few Notes and Tips about Embedded Facebook Posts:

  • As mentioned above, only Public posts can be embedded.
  • If you embed a post and later the author deletes the post or changes it so it’s no longer a public post, the post will no longer appear on your website. In its place will be a message saying that it’s no longer available.
  • You cannot change the size of the embedded post. The size of the Facebook post on your web page will be the same size as it’s shown on Facebook.
  • If you embed a very long post, it will get truncated on your web page. However, your website visitors can click on “see more” to display the full post on your web page.
  • Videos in Embedded Posts can play directly on your web site.
  • If you are having trouble embedding a post on your WordPress blog, try adding the code right before you save/publish your post — before switching back to the “Visual” view in WordPress. When you switch to the Visual view it can mess up the embedded code.
  • If you are currently logged into Facebook and using it as a Facebook PAGE (not your profile), you won’t see the embedded Facebook Posts. Instead you’ll see a box with your Facebook profile picture (as shown below). Simply click on “Switch” to switch to your Facebook profile – and you will then see the embedded post.
    Embedded Facebook Posts

Will you embed Facebook Posts on your website or blog? Leave a comment letting me know how you plan to make use of this new Facebook feature!