Digital K is a HubSpot Certified Partner. Certified partners are marketing professionals and firms who have completed and passed HubSpot-administered training and examination on inbound marketing and the HubSpot software.
We utilize the HubSpot platform for inbound marketing to help you:
- attract qualified visitors to your website with remarkable content
- convert your website visitors into leads and then into customers
- analyze your online marketing efforts
What is HubSpot? HubSpot software:
- helps you get found online by more qualified visitors.
- shows you how to convert more visitors into leads.
- gives you tools to close those leads efficiently.
- provides analytics to help make smart marketing investments.
HubSpot’s inbound marketing tools incorporate website design, website and blog content, search engine optimization (SEO), social media marketing, lead conversion, and web/marketing analytics.
During some months, we may concentrate on a specific part of inbound marketing (i.e. converting your traffic to visitors by setting up landing pages). During others, you might decide to keep a little of everything going. These are not recommendations but only examples on how 10 hours might be spent in any given month:
Example 1. Concentrating on Getting Found and Drawing Traffic
- write 3-4 blog articles, optimize them for on-page SEO, and publish them (5 hours)
- set up/monitor accounts on relevant social media sites and start building a network for sharing content (1 hour)
- promote blog articles on relevant social media and industry sites, engage with other relevant blogs (2 hours)
- monitor and respond to social media mentions using the Social Media Monitoring tool (2 hours)
Example 2. Concentrating on Converting Your Traffic to Leads
- research and create a downloadable whitepaper or ebook that would be a compelling offer for your target audience (4 hours)
- create 2 sets of call to action buttons and landing pages promoting the whitepaper or ebook offer and launch them on your website (2 hours)
- create lead nurturing email campaigns for your new leads (1 hour)
- research and identify most qualified leads in the Prospects tool (1 hour)
Example 3. A Little Bit of Everything in Steady State
- update your keyword research to identify new topics for content (1 hour)
- write, optimize, publish and promote 2-4 blog articles based on new keywords (4 hours)
- create or optimize pages to better describe your company's products and services and convert traffic to leads (2 hours)
- monitor and respond to social media mentions using the Social Media Montoring tool (2 hours)
- develop strategy, offer and campaign to launch next month (1 hour)